Tuesday, December 07, 2004
The Why Didn't I Think Of It Business Idea. The friend who just had her baby girl directed me to a website called growingfamily.com. You type in some rendition of available info you know e.g. hospital where baby was born, date baby was born, first three letters of mom's last name, etc. and up pops a digital photo of newborn baby. In addition to being able to purchase said digital photo (or packet), the website offers an array of trinkets and gifts to buy for mom or baby (baby magazine subscriptions, gift baskets, 'baby essentials', jewelery, and the like). Gee, what a great job... Walk around the maternity ward of Boston area hospitals, snap digital photos of little sleeping munchkins, and make a bloody fortune! And what better marketing opportunity than to hook moms while they're still in the hospital? They still have some kinks to work out though. For some reason my friend's little baby wasn't posted....
Apparently Successful but Unbelievably Lame Business Idea. Stroller Strides is an upstart national fitness program with franchises in 120 communities. Moms pay $15 for a single class or $175 for a pass that includes three classes a week for three months. Mothers are led around a 1.5 mile loop through their own neighborhoods with 'fitness stations' along the way to do body-toning exercises whilst singing children's songs such as 'London Bridge' and 'Old MacDonald.' Man there's a sucker born every day...
Apparently Successful but Unbelievably Lame Business Idea. Stroller Strides is an upstart national fitness program with franchises in 120 communities. Moms pay $15 for a single class or $175 for a pass that includes three classes a week for three months. Mothers are led around a 1.5 mile loop through their own neighborhoods with 'fitness stations' along the way to do body-toning exercises whilst singing children's songs such as 'London Bridge' and 'Old MacDonald.' Man there's a sucker born every day...
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