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Sunday, July 11, 2004

GREAT MARKETING IDEA . Granted the effect would have been better had we already been living in our new house. Nonetheless in the driveway of the house we will be moving into come August was a cardboard packet addressed to us, the new owners. Inside was the Sunday edition of the Boston Globe and New York Times newspaper plus generous gift certificates and special offers to Jordan’s Furniture, Bose Corporation, The Boston Globe, California Closets, Brookbend Furniture, Cambridge Sound Works, Ethan Allen, Garage Tek, Landry Home Decorating, and Sears Carpet & Upholstery Care -- worth $1,070.

Really a very nice gesture. But first I have to get rid of the cat piss smell in the utility room. Then we have to align all the whacko electrical outlets i.e. on one wall alone, there are FOUR waist-high outlets (I cannot even begin to imagine why this would be). Then there is the protruding plumbing pipe hanging down from the den ceiling I believe I mentioned already. Then the changing from oil to gas. Then some minor carpentry work. Then some painting. Then re-finishing the floors. Then carpeting the guest suite downstairs. Then new hardware for the bathrooms. Then new Viagra-tized doors and doorknobs (versus their existing hollow and limp counterparts). Then upgrading the kitchen. All to happen in about a month's time. Yeah, like I'll have any money left over for my $1,070 worth of whatever redeemable coupons. But thanks for the NY Times guys. In spite of the slap on the wrist they got for shoddy reporting, it's still my favorite newspaper. I can't say the same for the Boston Globe.





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